Privacy Policy

The Ruby Reset

Last updated: 5 June 2026

1. Introduction

The Ruby Reset (“I”, “me”, “my”) is committed to protecting and respecting your privacy. This Privacy Policy explains how I collect, use, and protect your personal data when you visit www.therubyreset.co.uk, enquire about services, or work with me.

I operate in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Who I Am

I am the data controller responsible for your personal data. I am registered with the UK Information Commissioner’s Office (ICO) as a data controller under registration number: ZC070290.

3. What Data I Collect

Information you provide directly:

  • Name

  • Email address

  • Phone number

  • Home address (for in-home services)

  • Any details you share in enquiry forms, emails, or messages

Information collected via social media & automation:

  • Social Media Identifiers: Profile names, handles, and public profile information when you interact with me via direct messages or comments on platforms like Instagram and Facebook.

Information collected automatically:

  • IP address

  • Browser type and device information

  • Pages visited and time spent on the site (via cookies/analytics)

4. How I Use Your Data

I use your data to:

  • Respond to enquiries and provide service information

  • Schedule and manage bookings

  • Deliver in-home decluttering and organisation services

  • Communicate with you about appointments

  • Send occasional emails and newsletters (if you have opted in)

  • Improve my website and services

Lawful bases for processing:

  • Consent: When you submit a form, interact with my social automation, or opt into emails.

  • Contract: When you book a service or an in-home session.

  • Legitimate interests: To efficiently run, market, and improve my business.

5. Scheduling, Communication & Automation Tools

I use trusted, UK GDPR-compliant third-party tools to run my business operations efficiently:

  • Acuity Scheduling: To manage bookings and appointments.

  • ManyChat: To automate direct messaging responses and securely collect email addresses via social media platforms (Instagram and Facebook).

  • Squarespace: To host my website, process contact forms, and securely store email subscriber details for digital resources and newsletters.

These providers may store your name, contact details, social media handles, and booking information securely on my behalf. They only process your data to deliver their specific services under strict data processing guidelines.

6. Analytics & Website Tracking

I use Google Analytics to understand how visitors use my website and to improve the user experience. Google Analytics collects information such as pages visited, time spent on the site, and device or browser type. This data is completely anonymised and does not directly identify you.

7. How Your Data Is Stored

Your data is stored securely using appropriate technical and organisational measures. I only keep your personal data for as long as necessary to deliver services, meet legal, tax, or accounting requirements, or resolve any disputes.

8. Sharing Your Data

I do not sell, rent, or trade your personal data. Your data may be shared with trusted third parties where strictly necessary, including scheduling and booking platforms, email communication providers, website hosting services, and professional advisors (such as an accountant, if legally required). All third parties are required to keep your data secure and confidential.

9. Photography & Before/After Images

As part of my behaviour-led design and organisation work, I may take photographs of spaces before and after a session. These images are used to track progress, maintain records of work completed, and (with explicit permission) share visual proof of results on my website or social media.

  • Consent for photography is always requested in advance.

  • Images used for marketing are strictly anonymised. I ensure that identifying personal items (such as family photographs, visible mail, or unique identifying house features) are entirely removed or blurred before any image is shared publicly.

  • You can decline photography or withdraw your consent for the use of images at any time by contacting me. Your comfort and privacy in your home are always respected.

10. Cookies

My website uses cookies to improve your browsing experience and understand how the site is used. These include essential cookies (for website functionality) and analytics cookies (such as Google Analytics). You can control, decline, or disable cookies at any time through your browser settings or our website's cookie consent banner.

11. Your Rights

Under the UK GDPR, you have the right to:

  • Access the personal data I hold about you

  • Request correction of inaccurate data

  • Request deletion of your data

  • Object to or restrict the processing of your data

  • Withdraw your consent at any time

  • Right to Opt-Out: You can immediately stop receiving marketing emails or newsletters at any time by clicking the "Unsubscribe" link included at the bottom of every email I send.

To exercise any of these rights, please contact me via the email address listed below.

12. Data Security

I take reasonable, practical steps to protect your personal data from loss, misuse, or unauthorised access. However, no digital system is completely secure, and I cannot guarantee absolute security.

13. Third-Party Links

My website may contain links to other websites. I am not responsible for their independent privacy policies or practices.

14. Changes to This Policy

I may update this Privacy Policy from time to time to reflect operational or legal changes. Updates will be posted directly on this page with a revised date.

15. Contact

If you have any questions about this Privacy Policy or how your data is handled, please contact:

Karen Carson, The Ruby Reset, 23 Burleigh Gardens, Cambuslang, G72 8ZD 

Email: karen@therubyreset.co.uk